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Thursday, November 13, 2008

Make A Plan - How do I intend to use my blog for promotions and sales?

One thing I learned from the Block Head Rod Talk show was that I needed to sit down and make a plan for how I intended to use my blog for promotions and sales. How do I want it to look and how do I promote? Funny thing is I NEVER did this. I created my blog in order to be a part of the Etsybloggers team. I did start to enjoy it once I got started but my purpose and focus have evolved since I started blogging. With all that said I took John’s words to heart. Fact is I have felt quite aimless the past few months..not knowing what I am doing and why, joining everything under the sun with no sense of purpose though everything I joined has the potential to serve to advance my business. So where do I go from here? Well first things first. I need to be a student and take John’s advice.

How do I intend to use my blog for promotions and sales?

Promote other sites with the first priority being to my Etsybloggers Team members. Goal: Driver bloggers to my blogsite and then to my Etsy Store hopefully to make a purchase
Allow other artist (Etsy or not) to advertise on my site. I am a little green at this so will ask John the best way to go about this because truly I am clueless though know that I want to have multiple means of income.
Share my personal life – I want the readers/bloggers to see that I am a real person with struggles and joys just like the rest of the world. I want to be personable.
Post pics of my items as I create them. Allows the customer to see my creative process and know that it truly is hand made and to see that I work hard to develop a quality product. Besides I know people are quite visual!
Post actual sales items on my shop – Now UNTIL John mentioned this I SERIOUSLY never thought about it. I think I was more intimidated by the thought of figuring out how to do it than anything. Now that I know I have access to support and based on John’s explanation that it really is not that difficult! I am ready to give it a try.
BLOG CONSISTENTLY – I know that the more I blog, the more exposure I will get and hopefully the more sales I will get!
Networking with other Bloggers – Use my blog by whatever means to meet other bloggers and creative artist to learn from, share experiences and ideas with. I am confident this will help my sales and build upon my blog exposure!

Those are the things I have in mind so far. Please feel free to share your thoughts and offer your feed back.


BeadedTail said...

Those are great plans on how to use your blog and they pretty much are the same intentions I have for mine. I'll be following to see how you carry everything out. I'm at the point where I don't know what to do next and how to get people from my blog to my shop. You certainly gave me some points to ponder!

storybeader said...

I don't have a business plan, but decided I can't be everywhere at once. Because the entrecard bring people to my blog, I'll continue that. And I have to drop in at least once a day and say hi on the etsy forum.

I have a favorite blog reading list, which seem to get longer every day...and I need to blog more often. I think selling yourself gets kinda old, but that's me. I like a variety of things going on...

Rose Works Jewelry said...

I think it sounds like a great plan - I'm working on a lot of tips from last weeks show myself!

Rod G. said...

Wonderful to see this Unique. If you ever have any questions or if there is anything else I can do to help please let me know.